Branding Canada: AAFC
(updated on Jun 06, 2008)
The Canada Brand strategy to raise the international profile of Canadian food and agriculture products is being implemented by the federal and provincial governments, in cooperation with the food and agriculture sector.
The Canada Brand is designed to foster increased demand by nurturing and capitalizing on the positive perceptions of Canada held by buyers and consumers in key markets. In today’s highly competitive global marketplace, Canada’s positive image abroad is a good place to start differentiating our products from the competition.
Further information about the branding initiative can be found at www.brandcanada.agr.gc.ca.
